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Web Development Services for Your Next Big Idea
Modern web development for high‑performance websites and web apps—covering discovery, UX/UI, frontend (React/Next.js), backend APIs (Node.js/Express), headless CMS, SEO, accessibility, DevOps, and secure cloud deployments.
Stakeholder interviews, analytics review, and competitive analysis to define objectives, personas, KPIs/OKRs, and a phased roadmap. Prototypes and technical spikes de‑risk build before we commit to delivery timelines.
Information architecture, user flows, and wireframes in Figma; design systems and tokens for scale; responsive layouts and motion guidelines. Usability testing ensures clarity, conversion, and accessibility (WCAG 2.1 AA).
Component‑driven architecture with React and Next.js. SSR/SSG/ISR for performance and SEO, TypeScript for safety, and state management (Redux/Zustand) where appropriate. Image optimization, code‑splitting, and lazy loading baked in.
Node.js/Express and GraphQL services with authentication/authorization, caching, and rate limiting. Integrations with payments, CRM, CDP, and marketing tools. Clean contracts, versioning, and documentation for long‑term maintainability.
Headless CMS (e.g., Strapi, Contentful, Sanity) for fast content authoring and localization. Previews, roles/permissions, and content modeling that empowers marketers without blocking engineering.
Core Web Vitals optimization (LCP, CLS, INP), prefetching, HTTP/2/3, CDN caching, and image/video pipelines. Technical SEO including metadata, schema.org, sitemaps, robots, canonical tags, and redirects.
Accessible components, keyboard navigation, focus management, and color contrast compliance (WCAG 2.1 AA). Privacy‑by‑design (GDPR/CCPA), cookie consent, and data minimization across the stack.
Automated unit and integration tests with Jest/Testing Library, end‑to‑end tests with Cypress/Playwright, and visual regression where needed. CI checks enforce code quality and prevent regressions.
GitHub Actions for build/test/deploy, infrastructure as code, and blue‑green/canary releases. Deploy to Vercel/Netlify or containers on AWS/Azure/GCP with observability (logs, traces, metrics).
OWASP best practices, dependency scanning, secret management, CSP/CORS/HSTS headers, and vulnerability patching. Regular audits and monitoring to keep apps resilient and safe.
GA4/Mixpanel for product analytics, SEO and content analytics, server‑side tagging, A/B tests, and growth loops. Dashboards turn data into continuous improvement.
SLAs for bug fixes, upgrades, and performance tuning. Backlog planning and iterative delivery ensure your website remains fresh, secure, and aligned with business goals.
Our Best Projects
Projects we have worked on
Pandora Gift Co.
eCommerceTechnologies We Use
NextJS
React framework for SSR/SSG/ISR, routing, data‑fetching, image optimization, and edge functions—ideal for performance and SEO at scale.Read more...
React
Component‑based UI library with a mature ecosystem. We build typed, reusable components with hooks and modern patterns for maintainable frontends.Read more...
TypeScript
Static typing for safer refactors and self‑documenting code. Improves reliability across large codebases and shared packages.Read more...
NodeJS
Event‑driven runtime for building scalable web backends and server‑rendered apps. Pairs well with Express, Prisma, and modern ORMs.Read more...
Express
Minimalist API framework with middleware ecosystem. We implement clean routing, validation, auth, and error handling for robust services.Read more...
GraphQL
Schema‑driven APIs that let clients fetch exactly what they need, reducing over‑fetching and enabling powerful tooling.Read more...
PostgreSQL
Reliable relational database with strong JSON and indexing support. We use migrations, connection pooling, and performance tuning for scale.Read more...
MongoDB
Document database for flexible schemas and rapid iteration. Ideal for content, catalogs, and event streams.Read more...
Redis
In‑memory store for caching, sessions, rate limiting, and pub/sub—improves latency and reliability under load.Read more...
Docker
Containerization for consistent dev/prod parity. Enables reproducible builds, easier scaling, and portable deployments across clouds.Read more...
Vercel
Edge‑first hosting and CI/CD for Next.js with instant rollbacks, preview deployments, and global CDN for best‑in‑class performance.Read more...
Netlify
JAMstack hosting with serverless functions, forms, and build plugins—great for marketing sites and content‑driven apps.Read more...
Jest
Unit/integration testing for components and server logic—prevents regressions and speeds up confident refactors.Read more...
Cypress
E2E testing simulating real user flows across routes, auth, and payments, catching issues before release.Read more...
Webpack
Bundling and build optimization (code splitting, tree‑shaking). For Next.js projects, we leverage its bundling pipeline while tuning when needed.Read more...
Everything You Need to Know About Our Software Development and Digital Services
Your Questions, Our Expert Answers.
Yes. We primarily use Next.js for performance and SEO benefits, but also build with React SPA, Angular, or Vue when the use case fits.
Server‑rendered pages, optimized images, code‑splitting, caching/CDN, prefetching, and schema.org. We monitor LCP, CLS, and INP and address regressions before launch.
Headless CMS like Strapi, Contentful, or Sanity for flexible content modeling, localization, and previews. We pick based on team workflow and budget.
Yes. We plan content and URL migrations, preserve SEO equity with redirects and canonicals, and modernize templates without losing rankings.
Accessible components, semantic HTML, proper landmarks, focus states, keyboard support, and automated/manual audits to meet WCAG 2.1 AA.
We integrate with CRMs, ERPs, CDPs, marketing automation, and analytics. Clear API contracts and error handling keep experiences reliable.
Marketing sites typically 4–8 weeks; complex apps 8–16+. We validate scope in discovery and share a milestone plan with dates.
Vercel/Netlify for Content/Web apps, or AWS/Azure/GCP for custom stacks. CI/CD automates builds, tests, and zero‑downtime deployments.
Fixed‑scope discovery and launch packages, milestone pricing for larger builds, and retainers for ongoing development and optimization.
Yes. SLAs for bugs, upgrades, performance tuning, and A/B testing support to continuously improve outcomes.
Our Work Speaks ❤️ But Our Clients Say It Best
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© Doob 2025
